About Us

FinBadd creates wildly salty streetwear for the bad beach in you.

But don’t be fooled—like those fish getting schooled. Our fierce fashion is undercover armor. Against mind wars and scars, we equip water warriors to ride the riptides trying to pull us under.

 

Ironically, FinBadd was started in a land-locked, beach lover's apartment with the hope to ultimately intertwine her love for fashion with mental health advocacy and the battle against eating disorders.

Several upcycled pieces from the runway collection that started it all are featured here. 

The inner-workings of this mission-in-progress fuel this FinBaddie to stay in her fight, and to encourage others to weaponize their own salt and light. 

From one-of-a-kind runway looks, to graphic merch and jewelry, FinBadd swims upstream with the sun & sea lover's dream.

But our predators best watch their backs...

For we are the shark bait that Bites Back. 

Together, we are in the tank where predator meets prey.

We are mermaids who SLAY fear with PLAY, glitter...

And the GRIT in our sandy stilettos.

And when it feels like that looming tidal wave might win, we remember...

Always;

Eat. Prey. Fin.

~Kelsey, C.F.R.
Chief Fin Ryder